The Tough Alliance, or TTA, is an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund. Previously on Swedish record label Service, in 2006, they started their own label, Sincerely Yours.
With three EPs out, Make It Happen, Holiday, and New Waves, and three full-length studio albums, The New School, Escaping Your Ambitions and A New Chance, (Escaping Your Ambitions being an entirely instrumental album), they have been given much critical acclaim and have established themselves on the Swedish indie-scene. Their live shows have also been given much attention in the Swedish media due to their unusual onstage antics which include swinging baseball bats and singing to recorded music. Their critics claim they glorify violence in general and hooliganism in particular,[1] something The Tough Alliance denies. During a show in Stockholm, Sweden, the two band members were thrown off stage after swinging a baseball bat.
In April 2010, Eric Berglund's solo project ceo emerged via the Sincerely Yours website, which prompted people to speculate that TTA had disbanded, but Eric Berglund has since denied this. Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.
The Tough Alliance consisted of Henning Fürst and Eric Berglund - two pop artists from Gothenburg, Sweden. Since the congregation in 2001 they released the EPs; Make It Happen and Holiday. In 2005 their debut album, The New School, hit the country, meeting great success and exhilarated reviews.
In May 2006 the long awaited The Tough Alliance - New Waves EP was released on their own label Sincerely Yours. In October 2006 followed their second full length album, 'Escaping Your Ambitions'.
In May 2007, the much anticipated third album 'A New Chance' was released on Sincerely Yours, further developing their charismatic sound of 'The New School' and 'New Waves'; a fusion with their brief exploration of ambient electronica found on Escaping Your Ambitions.
In 2010, Eric Berglund made it clear that The Tough Alliance since 2009 was no more. Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.