William “Duce” Branch a.k.a. “The Ambassador” is Christian hip-hop artist who has recorded both independently and as a founding member of the group The Cross Movement.

According to his web site, Branch has been ministering Christian gospel since 1991. He states that his desire is "to be a model and a messenger of the gospel’s transforming power especially (but not exclusively) among the hip-hop generations."

Branch received a bachelor's degree in Bible from Lancaster Bible College and has a master's degree in theology from the Dallas Theological Seminary (DTS). His master’s thesis, "Theological Implications of Hip-Hop Culture", provided the inspiration for his solo album, The Thesis. Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.